Dr. Xiaotong Li is a full professor in the Department of Management, Marketing and Information Systems at the University of Alabama in Huntsville, USA. He finished his undergraduate study at School of International Pharmaceutical Business, China Pharmaceutical University in July, 1997.He completed his Ph.D. at the University of Mississippi. His research appears in many leading journals: Journal of MIS, Communications of the ACM, Marketing Science, IEEE Transactions and others. His current research interests are in behavioral game theory, organizational economics and marketing channel coordination. He has been invited to give research seminars at the University of Minnesota (MIS Research Center), Rensselaer Polytechnic Institute and other major universities. He has refereed research manuscripts in many academic journals including Journal of MIS, MIS Quarterly, Information Systems Research and Management Science. He won the best transactions paper award from IEEE Transactions on Engineering Management in 2005. He served on the editorial board of Marketing Science. He is an associate editor of E-Commerce Research and Applications.


1. “Relational Contracts, Growth Options and Heterogeneous Beliefs: A Game-Theoretic Perspective on IT Outsourcing,” Journal of Management Information Systems, Fall 2014, 31, 2, 323-354.

2. Xiaotong Li, R. Kauffman, F. Yu and Y. Zhang, “Externalities, incentives and strategic complementarities: understanding herd behavior in IT adoption,” Information Systems and e-Business Management, 2014, 12, 3, 443-464.

3. Hartono Edward., Xiaotong Li, Kwan-Sik Na and James Simpson, “The Role of the quality of shared Information in Interorganizational Systems Use,” International Journal of Information Management, 2010, 30, 5, 399-407.

4. Xiaotong Li, “Managerial Entrenchment with Strategic Information Technology: A Dynamic Perspective,” Journal of Management Information Systems, Spring 2009, 25, 4, 183-204.

5. Xiaotong Li, “Preemptive Learning, Competency Traps and Information Technology Adoption: A Real Options Analysis,” IEEE Transactions on Engineering Management, 2009, 56, 4, 650-662.

6. Lai, K., Y. Bao and Xiaotong Li, “Channel Relationship and Business Uncertainty: Evidence from the Hong Kong Market,” Industrial Marketing Management, 2008, 37, 6, 2008, 713-724

7. Na, Kwan-Sik, James T. Simpson, Xiaotong Li, Tushar Singh and Ki-Yoon Kim, Software Development Risk and Project Performance Measurement: Evidence in Korea, Journal of Systems and Software, 80, 596-605, 2007.

8. Xiaotong Li, Jeet Gupta and Koch James, “Effect of Technological Breakthroughs on Electronic Market,” Electronic Commerce Research, 6, 3/4, 389-404, 2006.

9. Xiaotong Li, “Cheap Talk and Bogus Network Externalities in the Emerging Technology Market,” Marketing Science, 24, 4, 531-543, 2005. [Lead Article]

10. Robert J. Kauffman and Xiaotong Li, “Technology Competition and Optimal Investment Timing-A Real Options Model,” IEEE Transactions on Engineering Management, 52, 1, 15-29, 2005. [Winner, Best Transactions Paper Award]

11. Xiaotong Li, “Informational Cascades in IT Adoption”, Communications of the ACM, 47, 4, 93-97, 2004.

12. K. Na, Xiaotong Li, James Simpson and Kim, “Uncertainty profile and software project performance: A cross-national comparison,” The Journal of Systems and Software, Vol. 70, 155–163, 2004.

13. Xiaotong Li and John Johnson, “Evaluate IT Investment Opportunities Using Real Options Theory,” Information Resource Management Journal, July-September, 15, 3, 32-47, 2002.

14. Xiaotong Li, Concurrency Control in the Domain of Multidatabase: A Semi-semantic Approach,” International Journal of Information and Management Sciences, Vol. 10, No. 3, pp. 25-40, 1999.